Here is a video I found regarding the Diffusion of Innovation Model. This model can be applied to lots of different groups of people. I found this video to be helpful in understanding the theory with a real life example. The example used is the trend of the ipad market from when it was invented and first sold till 1 year later. I like that about the segmentation of people in society. I chose to title this blog a little bit at a time because if you focus on a smaller segment of people that you know are more likely to adopt the behavior then their influence on their peers who are not as eater to adopt will be influenced by them and therefore it takes a lot of the work off of the campaign itself. Again back to budget and timelines like from my previous blog about crowd sourcing.