So I now am going to explore research options in social marketing. I think it is amazing how much research it takes to fully understand the target audience and the attitudes of the audience you are targeting. I also like the idea of testing potential strategies on the audiences before investing or implementing in a campaign. I also began to think about how with a smaller budget you could you get the most bang for your buck with your research. I found the idea of crowd sourcing very new and exciting so I decided to explore it further.
I discovered through my research of crowd sourcing that it is a way of obtaining services and ideas by soliciting input from a large group of people, for example an online community. While reading about crowd sourcing it seems the advantages are less cost, faster speed, and good diversity. Those all seem like great strengths for the research portion for public health campaign.
I found an interesting article ( toggle over blue print for link to the article) of using artist talents to make AED systems more noticeable to people in public spaces. The public was solicited through all forms of media including social media. The participants could submit art or vote on art. There was also monetary prizes if your art submitted was popular. I think this is a great idea and a majority of the design work and evaluation of the effectiveness of the design work was completed by the public saving money and time. Here is the images of the art submitted below.
The limitations of the crowd sourcing research method was that they could not gauge and increase in public awareness of AEDs in public spaces, or an increase in usage of AEDs, or a decrease in cardiac arrest. However I feel that having the product completed at a lower cost and voted on by a large amount of the public saved cost and time for the beginnings of the campaign. From there the campaign can move its focus to target populations where AEDs are not being used and implement this already created product.
Another article I discovered was about the effectiveness of testing health communication materials on multilingual population. With the involvement of technology the health information can be communicated via translation to all different languages.This again makes accessing larger diverse populations cheaper and faster.
I am encouraged from my research about the crowd sourcing for collecting primary data for public health campaigns. I think that with more advancement in technology, and with access to technology becoming more of a social norm crowd sourcing will continue to grow and evolve as a primary research source. In the world of public health we need to continue to look for ways where the limited funding will go the farther. I think this is a great example of a potential way to do that! In the end public health campaigns consist of two actions. Who is listening? and Who is acting?